The best tool in your virtual event live day toolbox, broadcast messages can make a big difference in attendee participation. Use this powerful feature to tell attendees what to do, then watch them take the actions you want.
Plan your online broadcast message schedule in advance. Don’t wait until the night before, or the morning of, your big event.
- Leave room for inspiration; even though you have a schedule, respond to in the moment needs, like a speaker running late, or the latest popular news – World Cup finals, anyone?
- At the end of each virtual session or activity, preview what’s coming next, while you have the attendees’ attention.
- Remind your audience to come back for the next live session or activity; try both a 5-minute reminder and a “live now” message.
- Use broadcast messages to open and close your virtual event live day. Welcome attendees with excitement about the day and thank them for their time and attention at the close.
- Be as specific as possible. Instead of simply “Visit the Networking Lounge,” tell attendees what you want them to do, i.e. “Join the conversation and share your experience with peers” or “Get your questions answered live from our experts.”
- Use fun facts to drive traffic to individual virtual booths versus promoting visits to the exhibit hall.
Target messages to specific virtual rooms or booths to highlight a specific content item or to move attendees from one location to another.
Whether you’re considering your first virtual event program or are an old pro at managing virtual environments, we have tips and best practices to help you create successful programs.