The Virtual Sales Kickoff

Posted by 6Connex Blogger on Aug 18, 2017 7:00:00 AM

If your company’s fiscal year starts January 1, it’s a good bet your sales team is under the gun to close out the year strong.  At the same time, sales leadership is already thinking about how to kick off 2015 with a bang, with sales training, goal-setting and lots of team building – very likely with a Sales Kick Off.

The traditional Sales Kick Off (SKO) is an in-person affair.  If you know salespeople, you know there’s no replacement for connecting face-to-face, sitting down and sharing a drink with colleagues.  While we couldn’t agree more, we also know adding a virtual component to your SKO (a Virtual SKO) will allow you to be more inclusive to your organization while ensuring your content lives long after your reps leave Las Vegas.

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The Do’s and Don’ts of a Virtual Event Floor Plan

Posted by 6Connex Blogger on Aug 17, 2017 7:00:00 AM

It’s easy to get caught up in the options when choosing the rooms and spaces for your virtual event.  Follow these do’s and don’ts to stay focused on success.

Whether you’re hosting a virtual tradeshow, creating a virtual academy or planning a virtual recruitment fair, your virtual “floor plan” should make it both easy and intuitive for attendees to find what they need, while also supporting your program goals.

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Five (Not So) Basic Questions About Your Virtual Event Program

Posted by 6Connex Blogger on Aug 14, 2017 7:00:00 AM

Set expectations and manage for success by answering these five (not so) basic questions about your virtual event program.

1) Who?

Who are you inviting to this event?  Be as specific as possible.  Is the program for employees?  Are they administrative staff, salespeople or product engineers?  Or are you inviting prospects or customers?  In what industries and with what titles? The “who” will drive many elements of your virtual environment.

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Adventures in Virtual Marketing

Posted by 6Connex Blogger on Jul 31, 2017 7:00:00 AM

If you’re a B2B marketer, chances are good that you hosted a few webinars in 2017.  While webinars are a marketing staple, they are not going to help you stand out from the competition because 99.99% of your competitors are doing them as well. Here are some ideas to standout!

Virtual Tradeshow or Virtual Conference

Generate more leads and increase the your return on investment in physical events with a virtual tradeshow or conference.

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Virtual Environments - You Already Own the Building

Posted by 6Connex Blogger on Jul 17, 2017 7:00:00 AM

What would you do if you owned an entire office building or campus? Or if you owned a convention center? Would you invite a bunch of customers or partners or employees to show up one day, have conversations, exchange cards, then shut the doors and turn off the lights and tell them they can come back tomorrow to browse around by themselves?
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Virtual Trade Show Benefits

Posted by 6Connex Blogger on Jul 3, 2017 7:00:00 AM

 Virtual Trade Shows are quickly gaining popularity among exhibitors and event marketing professionals due to their relatively low cost and high rate of return. The ability to generate leads directly from your office without having to incur the cost of travel and lodging is appealing for many companies, which allows for a wider range of diversity among exhibitors and attendees.

According to the American Express 2016 Global Meetings & Events Survey, the average cost per attendee for a physical conference is $457.

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The Virtual Roadshow

Posted by 6Connex Blogger on Jun 19, 2017 7:00:00 AM

A staple in many enterprise organizations, the face-to-face roadshow is an effective way to connect prospects with product experts, partners and salespeople.  Content can be crafted once, with different speakers in different cities, and a cookie-cutter approach can make execution fairly easy.  If you fill the seats, a roadshow can certainly deliver a solid ROI.

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The Key to Virtual Learning Management is Engagement

Posted by 6Connex Blogger on Jun 5, 2017 7:00:00 AM

 “Go build me a virtual campus.”  This is a great quote I heard recently from one of our enterprise clients.  The Chief Learning Office said exactly this to someone on the learning team.  Not because they don’t have a learning management system or are launching a new learning initiative.  In fact, just the opposite as they have a large LMS implementation for their current corporate training program.  Their existing program simply isn’t engaging, and that’s ultimately the key.

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Content-Enabled Chat Raises the Bar for Virtual Events / Virtual Tradeshows

Posted by 6Connex Blogger on May 29, 2017 7:00:00 AM

Content-enabled chat is a powerful new option for virtual events.  A new way to engage attendees in dialogue, content-enabled chat provides both flexibility and control for virtual event program producers.

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A Kickoff Meeting Without the Hangover

Posted by 6Connex Blogger on Apr 24, 2017 7:00:00 AM

 I’ve been in the virtual events space for a number of years, pretty much as long as they’ve been around, and I truly believe in the value of virtual event programs and virtual learning.   It’s been a while, though, since I’ve heard comments like these…

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