Why Approach Sales Kickoff Differently

Posted by Robin Klombers on May 21, 2018 9:54:00 AM

Sales kickoffs (SKOs) have evolved a lot in the last 5 years. As leading companies continue to look for an edge, SKOs need to be more than just a tradition; they need to show ROI.

“Whatever the size of your organization, a SKO typically represents a relatively significant investment due to travel expenses, meeting expenses, opportunity loss for the sales team, and productivity loss for other attendees. It’s important to make your SKO not only enjoyable but also impactful.  

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Topics: Sales

Flash vs. HTML5 for Virtual Events

Posted by Michael Nelson on May 9, 2018 12:14:00 PM

Since we introduced our HTML5 Virtual Environment Platform V7, we’ve been inundated by our clients and partners running virtual events and virtual trade shows with questions about the difference between Flash and HTML5. The HTML5 specification has been around for a few years and has picked up steam since Google, Microsoft, and Apple announced last year that Adobe Flash would be blocked in their newest browsers.

 

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Topics: Marketing

Content Is King, but Money Talks | Part 3

Posted by Robin Klombers on Apr 19, 2018 11:42:00 AM

Monetizing Your Audience—One Billion Dollars (from Attendees?)

In part 1 and part 2 of this series, we highlighted ten ways event hosts can drive revenue opportunities from sponsorship of virtual events and discussed how the virtual format provides more opportunity for sponsorship revenue than physical events. Now, we turn our attention to ways to drive revenue from your audience.

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Topics: Sales

Content Is King, but Money Talks | Part 2

Posted by Robin Klombers on Apr 12, 2018 3:31:00 PM

Monetizing Events, Part 2: Sponsorship Revenues

In Part 1 of this series, we highlighted five ways an event host can drive revenue opportunities through the sponsorship of virtual events and how more sponsorship opportunities are possible in virtual events than with physical events. Today, we’re offering six additional ideas for generating sponsorship revenue:

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Topics: Virtual Event

Content Is King, but Money Talks

Posted by Robin Klombers on Apr 4, 2018 12:05:00 PM

When Bill Gates wrote, “Content Is King,” I’d bet he never thought the phrase would be repeated as often as it is.

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Topics: Virtual Event

Why You Should Use Virtual Onboarding to Train Employees

Posted by Lisa Farrell on Mar 21, 2018 12:28:00 PM

As with everything in life, adaptation is necessary in order to flourish. Humanity has done pretty well applying this principle: we’ve created a multitude of tools and ideologies to keep us going—even through the most challenging of times. Some of them work better than others, and the tools that are tried and true are really what sustains us. To move forward and progress, however, we must perpetually find ways to evolve.

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Topics: Training

What Is the Shelf Life of Your Conference?

Posted by Joakim Jonsson on Mar 14, 2018 2:35:00 PM

Live events demand significant resources to attract the audience you want: When it all comes together, the people who go make the most of it, networking, meeting their peers, and having a great time.

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Topics: Virtual Event

Want Leads? A Virtual Event Can Help!

Posted by Michael Nelson on Mar 7, 2018 3:53:00 PM

Have you or your staff spent countless hours sitting at a tradeshow or conference, wishing you could follow people around and write down everything they do and say? Just think what you could sell each and every person if you knew just what they read and said! Hosting a virtual event can give you quality details on each and every attendee, helping you create a picture of your best sales opportunities. Read on to learn how.

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Topics: Virtual Event

Virtual Learning Breaks Down Walls

Posted by Robin Klombers on Feb 21, 2018 8:29:00 AM

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Virtual Classrooms

Education is evolving.

Virtual learning is quickly making its way into the educational realms. Dusty erasers and broken chalk have long been discarded, and soon even the classroom will become a distant memory. Just think, students will no longer have to compete for their teacher’s attention, and personality clashes will never be an issue. Education is constantly evolving, and the learning tools that businesses currently use to educate their personnel are now being applied to schools.

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Topics: Training

Key Ways to Promote Your Virtual Event

Posted by Robin Klombers on Feb 13, 2018 8:41:00 AM
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Promoting your online event is just as important as the event itself. After all, if no one knows about it, then the impact will be minimal. You’ve already put in the time, money, and effort into creating an innovative online event, so why not make the most out of sharing it? Showcasing your virtual event doesn’t have to be a hassle that requires a lot of time or effort.

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Topics: Virtual Event

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