Your source for virtual event expertise.

Subscribe to receive tips and best practices for virtual events in marketing, training, sales enablement, and more.

How to Create a Virtual Conference in 7 Steps

Posted by Joakim Jonsson on Dec 11, 2018 10:00:00 AM

New Year, new marketing strategies.

The creative senses of marketers everywhere are tingling with innovative ideas to add value and generate leads this year. Virtual conferences are popping up everywhere as more B2B & B2C marketers are discovering their inherent value.

Read More

Topics: Virtual Events and Environments

How to Launch a Virtual Event for Lead Generation

Posted by Joakim Jonsson on Dec 4, 2018 11:30:00 AM

 

You’ve heard correctly: Virtual events generate tons of leads.

How do virtual events generate leads?

While virtual summits offer the traditional benefits of trade shows (accelerating brand awareness and marketing your product/service), they also cast a larger net to your pool of prospective clients, have fewer time restrictions, and improve the quality of leads through data collection. It also doesn’t hurt that they save you a big chunk of change and time in the process!

Read More

Topics: Virtual Events and Environments

10 Tips to Prepare for Your Virtual Career Fair

Posted by Joakim Jonsson on Nov 27, 2018 10:00:00 AM

 

Launching a virtual career fair for the first time can seem overwhelming at first: it’s a new tool for most recruiters and companies, and there are a lot of decisions to make. Luckily, 6Connex is here with some handy tips to help you prepare your career fair from start to finish!

Read More

Topics: Virtual Recruitment

6 Mistakes To Avoid When Hosting a Virtual Summit, From Someone Who Ran One

Posted by Joakim Jonsson on Nov 14, 2018 10:00:00 AM

The fierce competition for attention in today’s virtual world makes it all the more important for businesses to scout out fresh ideas that will help them engage with their prospective clients. Many have picked up on the new valuable fad of hosting virtual summits, an educational, webinar-like event growing in popularity among organizations.

Read More

Topics: Virtual Summits

Why Virtual Summits are the New Frontier in Demand Gen

Posted by Joakim Jonsson on Nov 5, 2018 10:00:00 AM

An increasing number of demand gen industry leaders are beginning to make the switch from physical events and conferences to Virtual Summits as the new way to aid their lead generation efforts. Can hosting a virtual event in place of a physical event really make a difference in your business? Read below to find out how innovative virtual summits can help your demand gen efforts.

Read More

Topics: Virtual Summits

Back to Basics—What Are the Benefits of Virtual Events?

Posted by Lisa Farrell on Oct 9, 2018 10:52:00 AM

The team here at 6Connex lives and breathes virtual events, so we understand why companies invest the time and the money. One of the most obvious benefits—and the one that often drives companies to try a virtual event for the first time—is cost savings. However, almost every company that tries a virtual event discovers many more benefits and reasons to integrate virtual environments into their regular communications with prospects, customers, partners and employees.

Read More

Topics: Virtual Events and Environments

Back to Basics—How Can You Make Money with Virtual Events?

Posted by Lisa Farrell on Oct 3, 2018 9:38:00 AM

Content may be king, but for many virtual event producers, it’s all about the money. Whether you are a demand gen marketer with a big pipeline goal or a media company trying to monetize your audience, virtual environments can open up a world of new ways to put dollar signs front and center.

Read More

Topics: Virtual Events and Environments

Back to Basics—What Is a Virtual Event?

Posted by Lisa Farrell on Sep 24, 2018 8:33:22 AM

Ask five different people, “What is a virtual event?” and you might get five entirely different answers. It’s obvious to us here at 6Connex, but we’re used to a few blank stares when we talk about our software platform at happy hour.  We’re the experts; our team spends every day helping clients produce virtual events for marketing, sales, training, human resources and other purposes—but it’s not so obvious to everyone else.

Read More

Topics: Virtual Events and Environments

3 Ways to Recruit Smarter in a Competitive Job Market

Posted by Lisa Farrell on Aug 16, 2018 3:00:00 PM

With the US unemployment rate just at or below 4% and even lower in key sectors like healthcare and technology, it’s a candidate’s market. Organizations of all types are forced to compete for top talent and leaving key jobs open for longer periods of time. With job seekers having the upper hand, how can you get smarter about recruiting? 

Read More

Topics: Virtual Recruitment

You’ve Decided to Host a Virtual Summit—Now What?

Posted by Joakim Jonsson on Aug 8, 2018 6:11:00 PM

Modern demand gen marketers know that virtual summits are among the most effective online lead generation tools today. A collaborative online event, a virtual summit connects your audience to your content. Thought leaders present keynote presentations, and the audience can interact with experts and peers. Partners or sponsors are often invited to participate by hosting virtual booths, showcasing complementary solutions with immediate access to resources and salespeople. Done right, virtual summits are helping companies like BambooHR and Hootsuite achieve incredible ROI.

Read More

Topics: Virtual Summits