The General Data Privacy Regulation (GDPR) is keeping up with the growing pace of technology by amending its current policies legislating how organizations obtain, manage, and store online data. Individuals will in turn have a clearer understanding of what their consent means when vendors request access to their data. The purpose is to deter fraudulent practices and provide users with greater control and security. So what exactly does that mean for marketers who rely on online questionnaires/surveys, email distribution and social media to collect and process data? It means investing in data protection safeguards and training systems to comply with the new legislation.
With smartphones getting smarter and the instantaneous capabilities of connecting online, virtual environments are becoming the preferred method of communicating for millennials. Companies and educational organizations are leveraging technology to get as much awareness and training out to their employees as possible through virtual events.
You’ve done all of the research, taken all of the preliminary steps, and now your team is motivated to get the virtual show on the road, so to speak. Live Day is here!
But wait - Are you feeling confident that your live online event will go off without a glitch? Is your team up to speed and clear with your objectives? Even in the best situations, things can go awry, so how can you rest assure that all systems are in place?
Ahhh, it’s that time again. New Year’s brings on New Year’s resolutions. So it’s time to clean the slate and get ready for the new you. But resolutions are daunting and hard to maintain. Well, 6Connex has one that’s easy and all you need to get started is your smartphone, tablet, or laptop. Its virtual events is all the rage when it comes to learning, sharing information, maintaining branding, and connecting.
Easter Eggs for Christmas, now that would be a surprise. And every now and again we get a request from a client to surprise their Virtual Audience.
If you work in a large enterprise, you know how hard it can be to engage the right supplier for just about anything – from a design agency who understands your brand to an approved recruiter for your line of business. If you happen to be in procurement, you know how tough it can be to manage a process that keeps both vendors and internal stakeholders on point.
While it’s possible to invite select suppliers to meet with specific internal teams, it’s quite challenging to provide broad access that keeps everyone informed. And it’s often hard to create a central directory that’s both easy to access and easy to navigate.
No matter how big or small your virtual event program, it’s important to identify early on the individuals who will help you achieve success. Here’s a quick primer on the different roles you will likely need to fill.
An association’s ability to thrive is dependent on the community it creates. Any organization knows that advertising key events and providing members with supreme content, is worth its weight in gold. So wouldn’t it be great to be able to reach the most influential group of industry leaders and decision-makers and share important information with those members without having to invest an extraordinary amount of money in travel costs? Virtual Event solutions provide just that - an online destination for association members to connect with industry experts. In addition, they receive training while association executives spread awareness about their organization and gain potential sponsorships.
Field marketing for many enterprise organizations aims to support field sales reps in directly connecting with prospects and customers. If you know sales reps, you know they are not always the easiest audience to please. They continually want new tools, new contacts, new ideas.
If you’re successful in capturing the attention of prospects, however, you’re on the right track to making your reps happy. Help those same reps become advisors and resources for customers, and you’re on the way to a win. Of course it’s always about the content, whether that’s face-to-face or online. Connect the dots and enhance your value in all directions with a virtual hub for field marketing.
Many enterprise organizations rely heavily on a partner network for sales, service and support. These channel partners are a critical extension of the organization and as such, they need comprehensive training and education, along with regular communication and oftentimes lots of “personal touch.”
If you manage a channel program of any size, you know how tough it can be to stand out among all the choices your partners may have in their portfolio. Capturing mindshare is key, and you’re constantly pushed to innovate while you motivate.