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Joakim Jonsson

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Recent Posts

6 Mistakes To Avoid When Hosting a Virtual Summit, From Someone Who Ran One

Posted by Joakim Jonsson on Nov 13, 2018 10:00:00 AM

The fierce competition for attention in today’s virtual world makes it all the more important for businesses to scout out fresh ideas that will help them engage with their prospective clients. Many have picked up on the new valuable fad of hosting virtual summits, an educational, webinar-like event growing in popularity among organizations.

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Topics: Virtual Summits

Why Virtual Summits are the New Frontier in Demand Gen

Posted by Joakim Jonsson on Nov 5, 2018 10:00:00 AM

An increasing number of demand gen industry leaders are beginning to make the switch from physical events and conferences to Virtual Summits as the new way to aid their lead generation efforts. Can hosting a virtual event in place of a physical event really make a difference in your business? Read below to find out how innovative virtual summits can help your demand gen efforts.

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Topics: Virtual Summits

You’ve Decided to Host a Virtual Summit—Now What?

Posted by Joakim Jonsson on Aug 8, 2018 6:11:00 PM

Modern demand gen marketers know that virtual summits are among the most effective online lead generation tools today. A collaborative online event, a virtual summit connects your audience to your content. Thought leaders present keynote presentations, and the audience can interact with experts and peers. Partners or sponsors are often invited to participate by hosting virtual booths, showcasing complementary solutions with immediate access to resources and salespeople. Done right, virtual summits are helping companies like BambooHR and Hootsuite achieve incredible ROI.

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Topics: Virtual Summits

4 Steps to Hosting Your Virtual Event

Posted by Joakim Jonsson on Jun 13, 2018 3:10:00 PM
 
Online virtual events are here, and they are now the center of corporate event planning. Here are four ways to ensure that your virtual event is a success.

 

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Topics: Virtual Events and Environments

What Is the Shelf Life of Your Conference?

Posted by Joakim Jonsson on Mar 14, 2018 3:35:00 PM

Live events demand significant resources to attract the audience you want: When it all comes together, the people who go make the most of it, networking, meeting their peers, and having a great time.

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Topics: Virtual Summits

Engaging Participants In Your Online Event

Posted by Joakim Jonsson on Feb 7, 2018 12:35:00 PM

You’ve been planning your virtual event for a while now and have created a supreme virtual environment with all the bells and whistles. You’ve secured keynote speakers, entertainment, and support for the scheduled live day. At this point, you’re feeling quite optimistic, with the only exception being getting the word out. After all, everyone is constantly inundated by online advertisements, email blasts, and social media events. There’s a lot of competition to get noticed, so how do you stand out and create a buzz? Even more importantly, how do you keep your audience engaged during the live virtual event? Panic is setting in. After all, you’ve put in a lot of time and effort into making your online event phenomenal and memorable. You don’t want a “one and done.”

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Topics: Virtual Events and Environments

Don’t Mince Words: Entering The Next Level of Data Security With The Latest In GDPR

Posted by Joakim Jonsson on Jan 22, 2018 8:00:00 AM

The General Data Privacy Regulation (GDPR) is keeping up with the growing pace of technology by amending its current policies legislating how organizations obtain, manage, and store online data. Individuals will in turn have a clearer understanding of what their consent means when vendors request access to their data. The purpose is to deter fraudulent practices and provide users with greater control and security. So what exactly does that mean for marketers who rely on online questionnaires/surveys, email distribution and social media to collect and process data?  It means investing in data protection safeguards and training systems to comply with the new legislation.

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Topics: Virtual Events and Environments

A Virtual Supplier Fair

Posted by Joakim Jonsson on Dec 11, 2017 8:00:00 AM

If you work in a large enterprise, you know how hard it can be to engage the right supplier for just about anything – from a design agency who understands your brand to an approved recruiter for your line of business.  If you happen to be in procurement, you know how tough it can be to manage a process that keeps both vendors and internal stakeholders on point.

While it’s possible to invite select suppliers to meet with specific internal teams, it’s quite challenging to provide broad access that keeps everyone informed.  And it’s often hard to create a central directory that’s both easy to access and easy to navigate.

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Topics: Virtual Events and Environments

Digital Dodo’s – Second Life

Posted by Joakim Jonsson on Dec 4, 2017 8:00:00 AM

The Dodo was a flightless bird living on the island of Mauritius, but is long extinct. In this blog post we are reviewing why a particular Virtual Event Platform never took off (much like the Dodo)…

Digital Dodo – Second Life for Businesses

Second Life was a once-hailed platform where businesses would conduct meeting and meet their stakeholders. Large blue-ship companies spent large budgets on building campus, meeting places and holding meetings inside the 3D world.

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Topics: Virtual Events and Environments

Online User vs. Live Attendee

Posted by Joakim Jonsson on Oct 30, 2017 8:00:00 AM

Any event planner knows that foot traffic is the big draw when it comes to physical trade shows, conferences and other similar events. But are the attendees that show up at these events really connecting with your company? There’s a lot of valuable time, effort and potential cost put into motion when it comes to creating a memorable event, whether it's a physical or a virtual one. With technology being so readily available and portable, companies are finding it hard to quantify the costs of coordinating a physical environment and users are reaping the benefits of not having to travel or lose valuable work time. So the question is - How is an online user's experience different than that of a physical event attendee? And does one produce better results than the other?

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Topics: Virtual Events and Environments