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Joakim Jonsson

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Recent Posts

How to Create a Virtual Conference in 7 Steps

Posted by Joakim Jonsson on Dec 11, 2018 10:00:00 AM

New Year, new marketing strategies.

The creative senses of marketers everywhere are tingling with innovative ideas to add value and generate leads this year. Virtual conferences are popping up everywhere as more B2B & B2C marketers are discovering their inherent value.

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Topics: Virtual Events

How to Launch a Virtual Event for Lead Generation

Posted by Joakim Jonsson on Dec 4, 2018 11:30:00 AM

 

You’ve heard correctly: Virtual events generate tons of leads.

How do virtual events generate leads?

While virtual summits offer the traditional benefits of trade shows (accelerating brand awareness and marketing your product/service), they also cast a larger net to your pool of prospective clients, have fewer time restrictions, and improve the quality of leads through data collection. It also doesn’t hurt that they save you a big chunk of change and time in the process!

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Topics: Virtual Events

10 Tips to Prepare for Your Virtual Career Fair

Posted by Joakim Jonsson on Nov 27, 2018 10:00:00 AM

 

Launching a virtual career fair for the first time can seem overwhelming at first: it’s a new tool for most recruiters and companies, and there are a lot of decisions to make. Luckily, 6Connex is here with some handy tips to help you prepare your career fair from start to finish!

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Topics: Virtual Recruitment

6 Mistakes To Avoid When Hosting a Virtual Summit

Posted by Joakim Jonsson on Nov 14, 2018 10:00:00 AM

The fierce competition for attention in today’s virtual world makes it all the more important for businesses to scout out fresh ideas that will help them engage with their prospective clients. Many have picked up on the new valuable fad of hosting virtual summits, an educational, webinar-like event growing in popularity among organizations.

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Topics: Virtual Summits

Virtual Summits are the New Frontier in Demand Gen

Posted by Joakim Jonsson on Nov 5, 2018 10:00:00 AM

An increasing number of demand gen industry leaders are beginning to make the switch from physical events and conferences to Virtual Summits as the new way to aid their lead generation efforts. Can hosting a virtual event in place of a physical event really make a difference in your business? Read below to find out how innovative virtual summits can help your demand gen efforts.

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Topics: Virtual Summits

You’ve Decided to Host a Virtual Summit—Now What?

Posted by Joakim Jonsson on Aug 8, 2018 6:11:00 PM

Modern demand gen marketers know that virtual summits are among the most effective online lead generation tools today. A collaborative online event, a virtual summit connects your audience to your content. Thought leaders present keynote presentations, and the audience can interact with experts and peers. Partners or sponsors are often invited to participate by hosting virtual booths, showcasing complementary solutions with immediate access to resources and salespeople. Done right, virtual summits are helping companies like BambooHR and Hootsuite achieve incredible ROI.

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Topics: Virtual Summits

4 Steps to Hosting Your Virtual Event

Posted by Joakim Jonsson on Jun 13, 2018 3:10:00 PM
 
Online virtual events are here, and they are now the center of corporate event planning. Here are four ways to ensure that your virtual event is a success.

 

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Topics: Virtual Events

What Is the Shelf Life of Your Conference?

Posted by Joakim Jonsson on Mar 14, 2018 3:35:00 PM

Live events demand significant resources to attract the audience you want: When it all comes together, the people who go make the most of it, networking, meeting their peers, and having a great time.

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Topics: Virtual Summits

Engaging Participants In Your Online Event

Posted by Joakim Jonsson on Feb 7, 2018 12:35:00 PM

You’ve been planning your virtual event for a while now and have created a supreme virtual environment with all the bells and whistles. You’ve secured keynote speakers, entertainment, and support for the scheduled live day. At this point, you’re feeling quite optimistic, with the only exception being getting the word out. After all, everyone is constantly inundated by online advertisements, email blasts, and social media events. There’s a lot of competition to get noticed, so how do you stand out and create a buzz? Even more importantly, how do you keep your audience engaged during the live virtual event? Panic is setting in. After all, you’ve put in a lot of time and effort into making your online event phenomenal and memorable. You don’t want a “one and done.”

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Topics: Virtual Events

Entering The Next Level of Data Security

Posted by Joakim Jonsson on Jan 22, 2018 8:00:00 AM

The General Data Privacy Regulation (GDPR) is keeping up with the growing pace of technology by amending its current policies legislating how organizations obtain, manage, and store online data. Individuals will in turn have a clearer understanding of what their consent means when vendors request access to their data. The purpose is to deter fraudulent practices and provide users with greater control and security. So what exactly does that mean for marketers who rely on online questionnaires/surveys, email distribution and social media to collect and process data?  It means investing in data protection safeguards and training systems to comply with the new legislation.

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Topics: Virtual Events