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Lisa Farrell

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Recent Posts

Back to Basics—What Are the Benefits of Virtual Events?

Posted by Lisa Farrell on Oct 9, 2018 10:52:00 AM

The team here at 6Connex lives and breathes virtual events, so we understand why companies invest the time and the money. One of the most obvious benefits—and the one that often drives companies to try a virtual event for the first time—is cost savings. However, almost every company that tries a virtual event discovers many more benefits and reasons to integrate virtual environments into their regular communications with prospects, customers, partners and employees.

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Topics: Virtual Events and Environments

Back to Basics—How Can You Make Money with Virtual Events?

Posted by Lisa Farrell on Oct 3, 2018 9:38:00 AM

Content may be king, but for many virtual event producers, it’s all about the money. Whether you are a demand gen marketer with a big pipeline goal or a media company trying to monetize your audience, virtual environments can open up a world of new ways to put dollar signs front and center.

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Topics: Virtual Events and Environments

Back to Basics—What Is a Virtual Event?

Posted by Lisa Farrell on Sep 24, 2018 8:33:22 AM

Ask five different people, “What is a virtual event?” and you might get five entirely different answers. It’s obvious to us here at 6Connex, but we’re used to a few blank stares when we talk about our software platform at happy hour.  We’re the experts; our team spends every day helping clients produce virtual events for marketing, sales, training, human resources and other purposes—but it’s not so obvious to everyone else.

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Topics: Virtual Events and Environments

3 Ways to Recruit Smarter in a Competitive Job Market

Posted by Lisa Farrell on Aug 16, 2018 3:00:00 PM

With the US unemployment rate just at or below 4% and even lower in key sectors like healthcare and technology, it’s a candidate’s market. Organizations of all types are forced to compete for top talent and leaving key jobs open for longer periods of time. With job seekers having the upper hand, how can you get smarter about recruiting? 

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Topics: Virtual Recruitment

Virtual Summits—Marquee Conference on a Shoestring Budget

Posted by Lisa Farrell on Aug 3, 2018 10:43:00 AM

Oracle OpenWorld, Microsoft Ignite, IBM InterConnect, and Dreamforce are all very large marquee conferences that attract thousands of attendees, include hundreds of sessions, and require countless hours of planning and very large budgets. Physical attendee estimates across these conferences range from 25,000 to well over 100,000.

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Topics: Virtual Summits

How Do Virtual Events Compare to Physical Events?

Posted by Lisa Farrell on Jul 26, 2018 6:20:00 PM

Here at 6Connex, we love virtual events for all kinds of uses. One of our favorites is marketing events designed for lead generation, often called virtual summits. Multi-sponsor virtual summits, where companies connect with attendees through virtual booths and sponsored sessions, are common in the world of virtual events. 

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Topics: Virtual Events and Environments

Virtual Event Inspiration — Volume 2

Posted by Lisa Farrell on Jul 18, 2018 1:36:00 PM

The 6Connex clients just keep on innovating. If you’re not yet sure how you can use a virtual event to engage your prospects, employees or partners, the latest programs launching on our virtual environment platform just may give you some great ideas.

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Topics: Virtual Events and Environments

Virtual Sales Meetings & Virtual Trainings — Part 3, Employee Reactions

Posted by Lisa Farrell on Jul 10, 2018 12:50:00 PM

Where the Rubber Meets the Road—What Do Employees Think?

Once you’ve studied the benefits of virtual sales meetings and made the decision to move forward with a virtual sales kickoff or a virtual sales enablement program, and you’ve invested in both quality content and an engaging, fun experience, how will your employees react? Will they feel shortchanged and unmotivated? Will they really learn anything in this new model?

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Topics: Sales Enablement

Virtual Sales Meetings & Virtual Trainings — Part 2, Overcoming Hurdles

Posted by Lisa Farrell on Jun 28, 2018 12:14:00 PM

In our last article, we reviewed numerous advantages of virtual sales meetings. Of course we’re big fans, and we see the benefits in action through the eyes of our clients.

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Topics: Sales Enablement

Virtual Sales Meetings & Virtual Trainings — Part 1, The Benefits

Posted by Lisa Farrell on Jun 22, 2018 5:11:00 PM

Every week, more enterprise organizations are seeing the value in virtual sales meetings like virtual sales kickoff and sales enablement programs. Moving sales training programs from physical, in-person events to virtual ones can yield many benefits, including cost savings, increased learning opportunities, and broader reach across the organization. However, there are a few potential disadvantages that need to be considered.

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Topics: Sales Enablement