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Michael Nelson

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Recent Posts

How to Choose a Virtual Event Platform

Posted by Michael Nelson on May 30, 2018 2:51:00 PM

With a half dozen virtual event and environment software platforms on the market, how do you know which platform is the right one to go with for your virtual tradeshow or conference? This article will help you do your own homework and choose a provider wisely—considering more than just price and what’s in the brochure.


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Topics: Virtual Events and Environments

Flash vs. HTML5 for Virtual Events

Posted by Michael Nelson on May 9, 2018 1:14:00 PM

Since we introduced our HTML5 Virtual Environment Platform V7, we’ve been inundated by our clients and partners running virtual events and virtual trade shows with questions about the difference between Flash and HTML5. The HTML5 specification has been around for a few years and has picked up steam since Google, Microsoft, and Apple announced last year that Adobe Flash would be blocked in their newest browsers.


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Topics: Virtual Events and Environments

Want Leads? A Virtual Event Can Help!

Posted by Michael Nelson on Mar 7, 2018 4:53:00 PM

Have you or your staff spent countless hours sitting at a tradeshow or conference, wishing you could follow people around and write down everything they do and say? Just think what you could sell each and every person if you knew just what they read and said! Hosting a virtual event can give you quality details on each and every attendee, helping you create a picture of your best sales opportunities. Read on to learn how.

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Topics: Virtual Summits

Live Day is Coming Your Way!

Posted by Michael Nelson on Jan 8, 2018 8:00:00 AM

You’ve done all of the research, taken all of the preliminary steps, and now your team is motivated to get the virtual show on the road, so to speak.  Live Day is here!

But wait - Are you feeling confident that your live online event will go off without a glitch?  Is your team up to speed and clear with your objectives? Even in the best situations, things can go awry, so how can you rest assure that all systems are in place?

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Topics: Virtual Events and Environments

Easter Eggs for Christmas

Posted by Michael Nelson on Dec 23, 2017 8:00:00 AM

Easter Eggs for Christmas, now that would be a surprise. And every now and again we get a request from a client to surprise their Virtual Audience.

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Topics: Virtual Events and Environments

National Associations are Expanding Their Communities and Spreading Awareness Through Virtual Event Solutions

Posted by Michael Nelson on Nov 20, 2017 8:00:00 AM

An association’s ability to thrive is dependent on the community it creates. Any organization knows that advertising key events and providing members with supreme content, is worth its weight in gold. So wouldn’t it be great to be able to reach the most influential group of industry leaders and decision-makers and share important information with those members without having to invest an extraordinary amount of money in travel costs? Virtual Event solutions provide just that - an online destination for association members to connect with industry experts. In addition, they receive training while association executives spread awareness about their organization and gain potential sponsorships.

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Topics: Associations

Virtual Field Marketing Portal

Posted by Michael Nelson on Nov 13, 2017 8:00:00 AM

Field marketing for many enterprise organizations aims to support field sales reps in directly connecting with prospects and customers.  If you know sales reps, you know they are not always the easiest audience to please.  They continually want new tools, new contacts, new ideas.

If you’re successful in capturing the attention of prospects, however, you’re on the right track to making your reps happy.  Help those same reps become advisors and resources for customers, and you’re on the way to a win.  Of course it’s always about the content, whether that’s face-to-face or online.  Connect the dots and enhance your value in all directions with a virtual hub for field marketing.

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Topics: Virtual Events and Environments

A Job Fair You Can Attend in PJs

Posted by Michael Nelson on Oct 16, 2017 8:00:00 AM

Virtual Job Fairs are a win-win for job seekers and companies. While it’s an inexpensive way for employers to meet potential employees, you can share your LinkedIn profile and resume with companies that are hiring. You might be able to have an initial, albeit brief, interview with a hiring manager — without having to leave the comfort of home. But this is not a casual browsing event. Take it as seriously as you would an in-person interview. Here's how you can make the most of a virtual job fair.

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Topics: Virtual Recruitment

6 Ideas to Add Value to a Virtual Conference

Posted by Michael Nelson on Sep 18, 2017 8:00:00 AM

It’s already the third week of August, time to say goodbye to summer break and get back to business.  For many, that means diving into the weeds of a virtual event or virtual conference program.  If you’re working on a virtual event that involves sponsors or partners, we thought it might be a great time to talk about how to make those sponsorships a little richer.

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Topics: Virtual Events and Environments

The Virtual Roadshow

Posted by Michael Nelson on Jun 19, 2017 8:00:00 AM

A staple in many enterprise organizations, the face-to-face roadshow is an effective way to connect prospects with product experts, partners and salespeople.  Content can be crafted once, with different speakers in different cities, and a cookie-cutter approach can make execution fairly easy.  If you fill the seats, a roadshow can certainly deliver a solid ROI.

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Topics: Virtual Events and Environments