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Robin Klombers

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Recent Posts

Why Approach Sales Kickoff Differently

Posted by Robin Klombers on May 21, 2018 9:54:00 AM

Sales kickoffs (SKOs) have evolved a lot in the last 5 years. As leading companies continue to look for an edge, SKOs need to be more than just a tradition; they need to show ROI.

“Whatever the size of your organization, a SKO typically represents a relatively significant investment due to travel expenses, meeting expenses, opportunity loss for the sales team, and productivity loss for other attendees. It’s important to make your SKO not only enjoyable but also impactful.  

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Topics: Sales Enablement

Content Is King, but Money Talks — Part 3

Posted by Robin Klombers on Apr 19, 2018 11:42:00 AM

Monetizing Your Audience—One Billion Dollars (from Attendees?)

In part 1 and part 2 of this series, we highlighted ten ways event hosts can drive revenue opportunities from sponsorship of virtual events and discussed how the virtual format provides more opportunity for sponsorship revenue than physical events. Now, we turn our attention to ways to drive revenue from your audience.

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Topics: Virtual Summits

Content Is King, but Money Talks — Part 2

Posted by Robin Klombers on Apr 12, 2018 3:31:00 PM

Monetizing Events, Part 2: Sponsorship Revenues

In Part 1 of this series, we highlighted five ways an event host can drive revenue opportunities through the sponsorship of virtual events and how more sponsorship opportunities are possible in virtual events than with physical events. Today, we’re offering six additional ideas for generating sponsorship revenue:

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Topics: Virtual Summits

Content Is King, but Money Talks — Part 1

Posted by Robin Klombers on Apr 4, 2018 12:05:00 PM

When Bill Gates wrote, “Content Is King,” I’d bet he never thought the phrase would be repeated as often as it is.

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Topics: Virtual Summits

Virtual Learning Breaks Down Walls

Posted by Robin Klombers on Feb 21, 2018 8:29:00 AM

Virtual Classrooms

Education is evolving.

Virtual learning is quickly making its way into the educational realms. Dusty erasers and broken chalk have long been discarded, and soon even the classroom will become a distant memory. Just think, students will no longer have to compete for their teacher’s attention, and personality clashes will never be an issue. Education is constantly evolving, and the learning tools that businesses currently use to educate their personnel are now being applied to schools.

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Topics: Virtual Learning

Key Ways to Promote Your Virtual Event

Posted by Robin Klombers on Feb 13, 2018 8:41:00 AM

Promoting your online event is just as important as the event itself. After all, if no one knows about it, then the impact will be minimal. You’ve already put in the time, money, and effort into creating an innovative online event, so why not make the most out of sharing it? Showcasing your virtual event doesn’t have to be a hassle that requires a lot of time or effort.

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Topics: Virtual Events and Environments

Virtual Events Offer Limitless Learning Opportunities

Posted by Robin Klombers on Jan 15, 2018 7:00:00 AM

With smartphones getting smarter and the instantaneous capabilities of connecting online, virtual environments are becoming the preferred method of communicating for millennials.  Companies and educational organizations are leveraging technology to get as much awareness and training out to their employees as possible through virtual events.

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Topics: Virtual Learning

Come Mingle At The Virtual Town Hall

Posted by Robin Klombers on Dec 18, 2017 7:00:00 AM

When you hear the words “Town Hall”, you may think of a space that is dedicated for local citizens to discuss and vote on issues of importance to their communities. In the physical sense, Town Halls are typically used for meetings, community events, recreational activities, and even minor offenses court. If the town has representative government, the town council will meet in the building. Other officials may be located there as well.

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Topics: Virtual Events and Environments

Replacing Physical Events with Virtual Events

Posted by Robin Klombers on Oct 23, 2017 7:00:00 AM

Over the past few years Virtual Environments have emerged as a new channel for companies to connect with increasingly larger audiences on their virtual engagement platforms, regardless of time and location. Virtual events have become an integral component of the corporate marketing mix, helping innovative companies to extend their brands, energize their communities, and generate a steady stream of qualified leads. Marketers are eagerly tapping into this new tool.

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Topics: Virtual Events and Environments

5 Key Benefits of a Virtual SKO

Posted by Robin Klombers on Sep 4, 2017 7:00:00 AM

With travel becoming more expensive and less convenient than ever and technology becoming more savvy, companies are using virtual destinations to create intricate corporate events that mirror live hosted ones. Sales Kick Offs in particular, are becoming more streamlined into virtual events. There are many advantages to choosing a virtual SKO over a physical one. Cost and effortless collaboration and communication are just a few that come to mind. Delivering, maintaining, and extracting valuable information that your sales team can easily retrieve is icing on the cake. 6Connex can make any configuration of your virtual sales conference happen by offering all of this and more through a 100-percent cloud virtual environment platform and the support of its passionate team.

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Topics: Sales Enablement