Many enterprise organizations rely heavily on a partner network for sales, service and support. These channel partners are a critical extension of the organization and as such, they need comprehensive training and education, along with regular communication and oftentimes lots of “personal touch.”
If you manage a channel program of any size, you know how tough it can be to stand out among all the choices your partners may have in their portfolio. Capturing mindshare is key, and you’re constantly pushed to innovate while you motivate.
Partner Education Programs that include a virtual event component can help you reach a broader range of partners, providing critical touch points with the smaller partners, while augmenting strategic communications to the larger partners.
What Is a Virtual Partner Program
It depends. Maybe it’s a Virtual Conference with a packed agenda of webcast sessions over two days, streamed live from a physical event out to a global partner network. Or maybe it’s a persistent, 365/24/7 Virtual Education Center with hosted expert Q&A and new product announcements. The best virtual environments are tailored around your unique channel program.
Why Do You Need Virtual Partner Program?
You need to rise above the clutter, and you need to foster your channel relationships every day. Consistent engagement with partners, via a virtual event, makes them feel supported and connected and helps to keep your organization top of mind, two critical drivers of greater channel sales.