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How to Choose a Virtual Event Platform

Posted by Michael Nelson on May 30, 2018 2:51:00 PM


With a half dozen virtual event and environment software platforms on the market, how do you know which platform is the right one to go with for your virtual tradeshow or conference? This article will help you do your own homework and choose a provider wisely—considering more than just price and what’s in the brochure.


Look at the Details

Imagine choosing a hotel as a venue for hosting an on-site tradeshow or conference. You wouldn’t think of selecting a hotel without a site visit to observe first hand how easy it is for attendees to get to the hotel, the quality of the hotel infrastructure, the level of staffing dedicated to helping you and your guests, amenities, and more. The same—if not greater—attention to detail is required when selecting a virtual event platform provider.


Learn What Questions to Ask

There are around a half dozen virtual event and environment vendors on the market. The vast majority are new, small start-ups with very limited investment in technology and staff. Since the service is fully hosted by the vendors, provided as “software as a service” (SaaS), the following criteria will help you dig into the behind-the-scenes details that can make a big impact on functionality and user experience. It’s easy to compare price, but you really want to make sure that the business is viable and reputable, the technology is reliable, flexible, and easy to use, and there is sufficient staff available to help you after the sale and ensure there are no technical issues when your event goes live.

In our free ebook, we delve into how to investigate eight specific categories when choosing a virtual event platform:

  1. Service
  2. Device and browser compatibility
  3. Innovation
  4. Configurability and branding
  5. Security and privacy
  6. Performance, scale, and reliability
  7. Reporting and analytics
  8. Webinar and content agnostic

For more information, please download the free ebook!

cta evaluate and choose a virtual event and environmental platform


Editor's note: This article has been updated since its original publication on Oct 9, 2017. 

Topics: Virtual Events and Environments