Blog—Why Approach Sales Kickoff Differently | 6Connex

Posted by 6Connex Blogger on Oct 2, 2017 10:59:32 AM

Sales Kickoffs (SKOs) have evolved a lot in the last 5-years and as leading companies continue to look for an edge, SKOs need to be more than just a tradition, they need to show ROI.

“Whatever the size of your organization, a SKO typically represents a relatively significant investment, due to travel expenses, meeting expenses, opportunity loss for the sales team, productivity loss for other attendees, or some combination of all of those. It’s important to make your SKO not only an event that attendees enjoy, but one that’s impactful.  

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Topics: Sales

Six More Ideas for Your Virtual Conference Sponsorships

Posted by 6Connex Blogger on Sep 25, 2017 7:00:00 AM

Last week I shared six initial ideas for adding more value to virtual event or virtual conference sponsorships, and specifically to sponsor virtual booths.  This week, I have a couple more ideas around booths, as well as a few ideas to help extend the sponsorships throughout your virtual conference.  Here we go:

 

1 – Preparation is key.  Sales reps may be the last ones to show up for training, but they are crucial to sponsorship success.  While you don’t want reps stalking attendees during the keynote, you do want reps who know how to use the virtual event platform and who are prepared with appropriate outreach and appropriate answers to common questions – even questions about the general session agenda.  Make sure reps know how to leverage experts for small group conversations, and encourage them to think about a next step, whether that’s a whitepaper download, a scheduled demo or an invitation to next week’s webinar.

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Topics: Marketing

Blog—6 Ideas to Add Value to a Virtual Conference | 6Connex

Posted by 6Connex Blogger on Sep 18, 2017 7:00:00 AM

It’s already the third week of August, time to say goodbye to summer break and get back to business.  For many, that means diving into the weeds of a virtual event or virtual conference program.  If you’re working on a virtual event that involves sponsors or partners, we thought it might be a great time to talk about how to make those sponsorships a little richer.

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Topics: Marketing

Blog—Flash vs. HTML5 for Virtual Events | 6Connex

Posted by 6Connex Blogger on Sep 11, 2017 7:00:00 AM

Since we introduced our HTML5 Virtual Environment Platform V7, we’ve been inundated about questions concerning the difference between Flash and HTML5 from our clients and partners running online events and virtual tradeshows.

Comparing the two is like comparing apples and oranges. The HTML5 specification has been around for a few years, and has recently picked up steam since Google, Microsoft and Apple announced the blocking of Adobe Flash in their newest browsers by the end of the year.

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Topics: Marketing

Blog—5 Key Benefits of a Virtual SKO | 6Connex

Posted by 6Connex Blogger on Sep 4, 2017 7:00:00 AM

With travel becoming more expensive and less convenient than ever and technology becoming more savvy, companies are using virtual destinations to create intricate corporate events that mirror live hosted ones. Sales Kick Offs in particular, are becoming more streamlined into virtual events. There are many advantages to choosing a virtual SKO over a physical one. Cost and effortless collaboration and communication are just a few that come to mind. Delivering, maintaining, and extracting valuable information that your sales team can easily retrieve is icing on the cake. 6Connex can make any configuration of your virtual sales conference happen by offering all of this and more through a 100-percent cloud virtual environment platform and the support of its passionate team.

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Topics: Sales

Blog—Gamification: Competition Is a Good Thing | 6Connex

Posted by 6Connex Blogger on Sep 4, 2017 7:00:00 AM

Get smart about gamification to engage attendees across your virtual event, virtual tradeshow or virtual sales conference – with your content, your staff, your sponsors/partners and each other.

While true games like trivia or concentration can distract attendees from your content, borrowing from the gaming world can focus attendees’ attention on the activities most important to your online event goals.

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Topics: Training

Blog—How to Set up a Virtual Career Fair | 6Connex

Posted by 6Connex Blogger on Aug 28, 2017 7:00:00 AM

Career fairs have long served as a way to attract and pre-screen a large number of potential job candidates at one time and in one place. But two factors have lessened their efficiency.

First, the growing movement to seek out talent where it lives rather than being limited to local areas is making live job fairs obsolete. Technology and best practices for telecommuting have made the requirement to live and work in the same area less important for knowledge-based jobs than it once was, allowing organizations to seek out qualified candidates globally. The second factor is the increased time and expense with travel and renting a space to hold a career fair.

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Topics: Recruitment

Blog—Make Your Virtual Event Agenda Work for You | 6Connex

Posted by 6Connex Blogger on Aug 21, 2017 7:00:00 AM

Your agenda isn’t just about the timing of topics and speakers.  Make your virtual event agenda work for you by keeping in mind these tips.

Before you schedule sessions, review your expectations

How much time can you reasonably expect your audience to spend at your virtual event?  How many sessions do you expect them to watch? Do you expect them to visit sponsor booths?  Do you expect attendees to seek out peers or engage with reps or product experts?

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Topics: Training

Blog—Virtual Sales Kickoff | 6Connex

Posted by 6Connex Blogger on Aug 18, 2017 7:00:00 AM

If your company’s fiscal year starts January 1, it’s a good bet your sales team is under the gun to close out the year strong.  At the same time, sales leadership is already thinking about how to kick off 2015 with a bang, with sales training, goal-setting and lots of team building – very likely with a Sales Kick Off.

The traditional Sales Kick Off (SKO) is an in-person affair.  If you know salespeople, you know there’s no replacement for connecting face-to-face, sitting down and sharing a drink with colleagues.  While we couldn’t agree more, we also know adding a virtual component to your SKO (a Virtual SKO) will allow you to be more inclusive to your organization while ensuring your content lives long after your reps leave Las Vegas.

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Topics: Sales

The Do’s and Don’ts of a Virtual Event Floor Plan

Posted by 6Connex Blogger on Aug 17, 2017 7:00:00 AM

It’s easy to get caught up in the options when choosing the rooms and spaces for your virtual event.  Follow these do’s and don’ts to stay focused on success.

Whether you’re hosting a virtual tradeshow, creating a virtual academy or planning a virtual recruitment fair, your virtual “floor plan” should make it both easy and intuitive for attendees to find what they need, while also supporting your program goals.

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Topics: Training

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