Digital Dodo’s – Second Life

Posted by Joakim Jonsson on Dec 4, 2017 7:00:00 AM

The Dodo was a flightless bird living on the island of Mauritius, but is long extinct. In this blog post we are reviewing why a particular Virtual Event Platform never took off (much like the Dodo)…

Digital Dodo – Second Life for Businesses

Second Life was a once-hailed platform where businesses would conduct meeting and meet their stakeholders. Large blue-ship companies spent large budgets on building campus, meeting places and holding meetings inside the 3D world.

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Virtual Events - Assemble the Right Team for Success

Posted by 6Connex Blogger on Nov 27, 2017 7:00:00 AM

No matter how big or small your virtual event program, it’s important to identify early on the individuals who will help you achieve success.  Here’s a quick primer on the different roles you will likely need to fill.  

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National Associations are Expanding Their Communities and Spreading Awareness Through Virtual Event Solutions

Posted by 6Connex Blogger on Nov 20, 2017 7:00:00 AM

An association’s ability to thrive is dependent on the community it creates. Any organization knows that advertising key events and providing members with supreme content, is worth its weight in gold. So wouldn’t it be great to be able to reach the most influential group of industry leaders and decision-makers and share important information with those members without having to invest an extraordinary amount of money in travel costs? Virtual Event solutions provide just that - an online destination for association members to connect with industry experts. In addition, they receive training while association executives spread awareness about their organization and gain potential sponsorships.

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Blog—Virtual Field Marketing Portal | 6Connex

Posted by 6Connex Blogger on Nov 13, 2017 7:00:00 AM

Field marketing for many enterprise organizations aims to support field sales reps in directly connecting with prospects and customers.  If you know sales reps, you know they are not always the easiest audience to please.  They continually want new tools, new contacts, new ideas.

If you’re successful in capturing the attention of prospects, however, you’re on the right track to making your reps happy.  Help those same reps become advisors and resources for customers, and you’re on the way to a win.  Of course it’s always about the content, whether that’s face-to-face or online.  Connect the dots and enhance your value in all directions with a virtual hub for field marketing.

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Blog—How to Create a Partner Education Program | 6Connex

Posted by 6Connex Blogger on Nov 6, 2017 7:00:00 AM

Many enterprise organizations rely heavily on a partner network for sales, service and support.  These channel partners are a critical extension of the organization and as such, they need comprehensive training and education, along with regular communication and oftentimes lots of “personal touch.”

If you manage a channel program of any size, you know how tough it can be to stand out among all the choices your partners may have in their portfolio.  Capturing mindshare is key, and you’re constantly pushed to innovate while you motivate.

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Blog—Online User vs. Live Attendee | 6Connex

Posted by 6Connex Blogger on Oct 30, 2017 7:00:00 AM

Any event planner knows that foot traffic is the big draw when it comes to physical trade shows, conferences and other similar events. But are the attendees that show up at these events really connecting with your company? There’s a lot of valuable time, effort and potential cost put into motion when it comes to creating a memorable event, whether it's a physical or a virtual one. With technology being so readily available and portable, companies are finding it hard to quantify the costs of coordinating a physical environment and users are reaping the benefits of not having to travel or lose valuable work time. So the question is - How is an online user's experience different than that of a physical event attendee? And does one produce better results than the other?

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Replacing Physical Events with Virtual Events

Posted by 6Connex Blogger on Oct 23, 2017 7:00:00 AM

Over the past few years Virtual Environments have emerged as a new channel for companies to connect with increasingly larger audiences on their virtual engagement platforms, regardless of time and location. Virtual events have become an integral component of the corporate marketing mix, helping innovative companies to extend their brands, energize their communities, and generate a steady stream of qualified leads. Marketers are eagerly tapping into this new tool.

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Topics: Marketing

A Job Fair You Can Attend in PJs

Posted by 6Connex Blogger on Oct 16, 2017 7:00:00 AM

Virtual Job Fairs are a win-win for job seekers and companies. While it’s an inexpensive way for employers to meet potential employees, you can share your LinkedIn profile and resume with companies that are hiring. You might be able to have an initial, albeit brief, interview with a hiring manager — without having to leave the comfort of home. But this is not a casual browsing event. Take it as seriously as you would an in-person interview. Here's how you can make the most of a virtual job fair.

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Topics: Recruitment

How to Choose a Virtual Event Platform

Posted by 6Connex Blogger on Oct 9, 2017 7:00:00 AM



With a half dozen virtual event and environment software platforms on the market, how do you know which platform is the right one to go with? In the absence of third-party virtual event platform reviews, this article will help you do your own homework and choose a provider wisely—considering more than just price and what’s in their brochure.

Imagine choosing a hotel as a venue for hosting an on-site tradeshow or conference. You wouldn’t think of selecting a hotel without a site visit to observe firsthand how easy it is for attendees to get to the hotel, the quality of the hotel infrastructure, the level of staffing dedicated to helping you and your guests, amenities, and more. The same—if not greater—attention to detail is required when selecting a virtual event platform provider.

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Topics: Marketing

Why Approach Sales Kickoff Differently

Posted by 6Connex Blogger on Oct 2, 2017 10:59:32 AM

Sales Kickoffs (SKOs) have evolved a lot in the last 5-years and as leading companies continue to look for an edge, SKOs need to be more than just a tradition, they need to show ROI.

“Whatever the size of your organization, a SKO typically represents a relatively significant investment, due to travel expenses, meeting expenses, opportunity loss for the sales team, productivity loss for other attendees, or some combination of all of those. It’s important to make your SKO not only an event that attendees enjoy, but one that’s impactful.  

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Topics: Sales

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