Over the past few years Virtual Environments have emerged as a new channel for companies to connect with increasingly larger audiences on their virtual engagement platforms, regardless of time and location. Virtual events have become an integral component of the corporate marketing mix, helping innovative companies to extend their brands, energize their communities, and generate a steady stream of qualified leads. Marketers are eagerly tapping into this new tool.
Using webinars as part of a content marketing strategy is increasingly popular because they allow you to demonstrate thought leadership and interact with audiences to create engagement, which you can measure through the unique tracking capabilities.
If you’re thinking about “going virtual” you’re probably also wondering where to start. Virtual events take place within a highly interactive, online environment with rich content, multiple locations, live chat rooms, and webcast sessions. Because they can track every click by a potential prospect to highlight specific interests, virtual events can generate highly qualified leads for the organizers, while providing the audience with a quick and easy way to do the planning, methodology and best practices behind it.
The 6Connex Playbook to Planning Your Next Virtual Event eBook will guide you towards your virtual event’s success based on events for a variety of industries and use cases. Download the eBook.
Questions about this blog or virtual career fairs? Get more information by visiting www.6connex.com.