Thinking About Replacing A Physical Event With A Virtual Event?

Posted by 6Connex Blogger on Oct 23, 2017 7:00:00 AM

Over the past few years Virtual Environments have emerged as a new channel for companies to connect with increasingly larger audiences on their virtual engagement platforms, regardless of time and location. Virtual events have become an integral component of the corporate marketing mix, helping innovative companies to extend their brands, energize their communities, and generate a steady stream of qualified leads. Marketers are eagerly tapping into this new tool.

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Topics: Marketing

How to Evaluate and Choose a Virtual Event & Environment Platform

Posted by 6Connex Blogger on Oct 9, 2017 7:00:00 AM

 With a half dozen virtual event and environment software platforms on the market, but how do you know which platform is the right one to go with? In the absence of third-party virtual event platform reviews, but this article will help you do your own homework and choose a provider wisely—considering more than just price and what’s in their brochure.

Imagine choosing a hotel as a venue for hosting an on-site tradeshow or conference. You wouldn’t think of selecting a hotel without a site visit to observe firsthand how easy it is for attendees to get to the hotel, the quality of the hotel infrastructure, the level of staffing dedicated to helping you and your guests, amenities, and more. The same—if not greater—attention to detail is required when selecting a virtual event platform provider.

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Topics: Marketing

Six More Ideas for Your Virtual Conference Sponsorships

Posted by 6Connex Blogger on Sep 25, 2017 7:00:00 AM

Last week I shared six initial ideas for adding more value to virtual event or virtual conference sponsorships, and specifically to sponsor virtual booths.  This week, I have a couple more ideas around booths, as well as a few ideas to help extend the sponsorships throughout your virtual conference.  Here we go:

 

1 – Preparation is key.  Sales reps may be the last ones to show up for training, but they are crucial to sponsorship success.  While you don’t want reps stalking attendees during the keynote, you do want reps who know how to use the virtual event platform and who are prepared with appropriate outreach and appropriate answers to common questions – even questions about the general session agenda.  Make sure reps know how to leverage experts for small group conversations, and encourage them to think about a next step, whether that’s a whitepaper download, a scheduled demo or an invitation to next week’s webinar.

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Topics: Marketing

Virtual Conference Sponsorships – Six Ideas to Create More Value

Posted by 6Connex Blogger on Sep 18, 2017 7:00:00 AM

It’s already the third week of August, time to say goodbye to summer break and get back to business.  For many, that means diving into the weeds of a virtual event or virtual conference program.  If you’re working on a virtual event that involves sponsors or partners, we thought it might be a great time to talk about how to make those sponsorships a little richer.

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Topics: Marketing

Flash vs. HTML5 Virtual Events

Posted by 6Connex Blogger on Sep 11, 2017 7:00:00 AM

Since we introduced our HTML5 Virtual Environment Platform V7, we’ve been inundated about questions concerning the difference between Flash and HTML5 from our clients and partners running online events and virtual tradeshows.

Comparing the two is like comparing apples and oranges. The HTML5 specification has been around for a few years, and has recently picked up steam since Google, Microsoft and Apple announced the blocking of Adobe Flash in their newest browsers by the end of the year.

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Topics: Marketing

Adventures in Virtual Marketing

Posted by 6Connex Blogger on Jul 31, 2017 7:00:00 AM

If you’re a B2B marketer, chances are good that you hosted a few webinars in 2017.  While webinars are a marketing staple, they are not going to help you stand out from the competition because 99.99% of your competitors are doing them as well. Here are some ideas to standout!

Virtual Tradeshow or Virtual Conference

Generate more leads and increase the your return on investment in physical events with a virtual tradeshow or conference.

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Topics: Marketing

Virtual Environments - You Already Own the Building

Posted by 6Connex Blogger on Jul 17, 2017 7:00:00 AM

What would you do if you owned an entire office building or campus? Or if you owned a convention center? Would you invite a bunch of customers or partners or employees to show up one day, have conversations, exchange cards, then shut the doors and turn off the lights and tell them they can come back tomorrow to browse around by themselves?
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Topics: Marketing

Virtual Trade Show Benefits

Posted by 6Connex Blogger on Jul 3, 2017 7:00:00 AM

 Virtual Trade Shows are quickly gaining popularity among exhibitors and event marketing professionals due to their relatively low cost and high rate of return. The ability to generate leads directly from your office without having to incur the cost of travel and lodging is appealing for many companies, which allows for a wider range of diversity among exhibitors and attendees.

According to the American Express 2016 Global Meetings & Events Survey, the average cost per attendee for a physical conference is $457.

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Topics: Marketing

The Virtual Roadshow

Posted by 6Connex Blogger on Jun 19, 2017 7:00:00 AM

A staple in many enterprise organizations, the face-to-face roadshow is an effective way to connect prospects with product experts, partners and salespeople.  Content can be crafted once, with different speakers in different cities, and a cookie-cutter approach can make execution fairly easy.  If you fill the seats, a roadshow can certainly deliver a solid ROI.

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Topics: Marketing

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