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How to Create a Partner Education Program

Posted by Lisa Farrell on Nov 6, 2017 8:00:00 AM

Many enterprise organizations rely heavily on a partner network for sales, service and support.  These channel partners are a critical extension of the organization and as such, they need comprehensive training and education, along with regular communication and oftentimes lots of “personal touch.”

If you manage a channel program of any size, you know how tough it can be to stand out among all the choices your partners may have in their portfolio.  Capturing mindshare is key, and you’re constantly pushed to innovate while you motivate.

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Topics: Partner Enablement