As with everything in life, adaptation is necessary in order to flourish. Humanity has done pretty well applying this principle: we’ve created a multitude of tools and ideologies to keep us going—even through the most challenging of times. Some of them work better than others, and the tools that are tried and true are really what sustains us. To move forward and progress, however, we must perpetually find ways to evolve.
Education is evolving.
Virtual learning is quickly making its way into the educational realms. Dusty erasers and broken chalk have long been discarded, and soon even the classroom will become a distant memory. Just think, students will no longer have to compete for their teacher’s attention, and personality clashes will never be an issue. Education is constantly evolving, and the learning tools that businesses currently use to educate their personnel are now being applied to schools.
Get smart about gamification to engage attendees across your virtual event, virtual tradeshow or virtual sales conference – with your content, your staff, your sponsors/partners and each other.
While true games like trivia or concentration can distract attendees from your content, borrowing from the gaming world can focus attendees’ attention on the activities most important to your online event goals.
Your agenda isn’t just about the timing of topics and speakers. Make your virtual event agenda work for you by keeping in mind these tips.
Before you schedule sessions, review your expectations
How much time can you reasonably expect your audience to spend at your virtual event? How many sessions do you expect them to watch? Do you expect them to visit sponsor booths? Do you expect attendees to seek out peers or engage with reps or product experts?
It’s easy to get caught up in the options when choosing the rooms and spaces for your virtual event. Follow these do’s and don’ts to stay focused on success.
Whether you’re hosting a virtual tradeshow, creating a virtual academy or planning a virtual recruitment fair, your virtual “floor plan” should make it both easy and intuitive for attendees to find what they need, while also supporting your program goals.
Set expectations and manage for success by answering these five (not so) basic questions about your virtual event program.
Who are you inviting to this event? Be as specific as possible. Is the program for employees? Are they administrative staff, salespeople or product engineers? Or are you inviting prospects or customers? In what industries and with what titles? The “who” will drive many elements of your virtual environment.
“Go build me a virtual campus.” This is a great quote I heard recently from one of our enterprise clients. The Chief Learning Office said exactly this to someone on the learning team. Not because they don’t have a learning management system or are launching a new learning initiative. In fact, just the opposite as they have a large LMS implementation for their current corporate training program. Their existing program simply isn’t engaging, and that’s ultimately the key.
Content-enabled chat is a powerful new option for virtual events. A new way to engage attendees in dialogue, content-enabled chat provides both flexibility and control for virtual event program producers.