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6 Mistakes To Avoid When Hosting a Virtual Summit, From Someone Who Ran One

Posted by Joakim Jonsson on Nov 14, 2018 10:00:00 AM

The fierce competition for attention in today’s virtual world makes it all the more important for businesses to scout out fresh ideas that will help them engage with their prospective clients. Many have picked up on the new valuable fad of hosting virtual summits, an educational, webinar-like event growing in popularity among organizations.

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Topics: Virtual Summits

Why Virtual Summits are the New Frontier in Demand Gen

Posted by Joakim Jonsson on Nov 5, 2018 10:00:00 AM

An increasing number of demand gen industry leaders are beginning to make the switch from physical events and conferences to Virtual Summits as the new way to aid their lead generation efforts. Can hosting a virtual event in place of a physical event really make a difference in your business? Read below to find out how innovative virtual summits can help your demand gen efforts.

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Topics: Virtual Summits

You’ve Decided to Host a Virtual Summit—Now What?

Posted by Joakim Jonsson on Aug 8, 2018 6:11:00 PM

Modern demand gen marketers know that virtual summits are among the most effective online lead generation tools today. A collaborative online event, a virtual summit connects your audience to your content. Thought leaders present keynote presentations, and the audience can interact with experts and peers. Partners or sponsors are often invited to participate by hosting virtual booths, showcasing complementary solutions with immediate access to resources and salespeople. Done right, virtual summits are helping companies like BambooHR and Hootsuite achieve incredible ROI.

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Topics: Virtual Summits

Virtual Summits—Marquee Conference on a Shoestring Budget

Posted by Lisa Farrell on Aug 3, 2018 10:43:00 AM

Oracle OpenWorld, Microsoft Ignite, IBM InterConnect, and Dreamforce are all very large marquee conferences that attract thousands of attendees, include hundreds of sessions, and require countless hours of planning and very large budgets. Physical attendee estimates across these conferences range from 25,000 to well over 100,000.

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Topics: Virtual Summits

Content Is King, but Money Talks — Part 3

Posted by Lisa Farrell on Apr 19, 2018 12:42:00 PM

Monetizing Your Audience—One Billion Dollars (from Attendees?)

In part 1 and part 2 of this series, we highlighted ten ways event hosts can drive revenue opportunities from sponsorship of virtual events and discussed how the virtual format provides more opportunity for sponsorship revenue than physical events. Now, we turn our attention to ways to drive revenue from your audience.

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Topics: Virtual Summits

Content Is King, but Money Talks — Part 2

Posted by Lisa Farrell on Apr 12, 2018 4:31:00 PM

Monetizing Events, Part 2: Sponsorship Revenues

In Part 1 of this series, we highlighted five ways an event host can drive revenue opportunities through the sponsorship of virtual events and how more sponsorship opportunities are possible in virtual events than with physical events. Today, we’re offering six additional ideas for generating sponsorship revenue:

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Topics: Virtual Summits

Content Is King, but Money Talks — Part 1

Posted by Lisa Farrell on Apr 4, 2018 1:05:00 PM

When Bill Gates wrote, “Content Is King,” I’d bet he never thought the phrase would be repeated as often as it is.

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Topics: Virtual Summits

What Is the Shelf Life of Your Conference?

Posted by Joakim Jonsson on Mar 14, 2018 3:35:00 PM

Live events demand significant resources to attract the audience you want: When it all comes together, the people who go make the most of it, networking, meeting their peers, and having a great time.

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Topics: Virtual Summits

Want Leads? A Virtual Event Can Help!

Posted by Michael Nelson on Mar 7, 2018 4:53:00 PM

Have you or your staff spent countless hours sitting at a tradeshow or conference, wishing you could follow people around and write down everything they do and say? Just think what you could sell each and every person if you knew just what they read and said! Hosting a virtual event can give you quality details on each and every attendee, helping you create a picture of your best sales opportunities. Read on to learn how.

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Topics: Virtual Summits